Our Story

Karze came into being early 2021, with the intent to share the best of Himachal Pradesh’s produce, creations, culture and love to the world. Through our online e-commerce channel, we are bringing you inherent artisanal products from every nook & corner of Himachal. 

Himachal consists of 12 Districts, and each of them boasts of their individuality. Each of them stands out with their varied cultural traits, specialties and produce. Himachal is a treasure trove of unique produce in terms of fruits, grains, spices, dry fruits, oils and teas. It is also home to timeless handloom luxury clothing and artisanal products that are hand-made and work beautifully with modern day home décor. With the ease of Online shopping now, we Aim to get you access to the mountains at your doorstep & to experience a bit of Himachal with every Karze product, all from the comfort of your home. For long, Himachal had limited reach despite boasting a treasure trove of unique and indigenous products, but not anymore. From Kinnauri Kagzi Badam to Lahauli Pashmina to Gutti ka Tel; With Karze, you get to experience authentic Himachali treasures. 

At Karze, Purity and Authenticity is our utmost priority. Our food products are sourced by farmers of the land, and our fruits are hand-picked from orchards in the lush valleys of Himachal. Our jams are also hand-made, and bottled in-house by rural Himachali women who refer to traditional recipes. The range of fabric for our Fashion line, be it Pashmina or Merino wool, all are sustainable, handwoven on traditional handlooms and similarly our home décor collection is also sustainable, handcrafted with centuries old carving techniques. With the help of age old, tested organic farming methods, sustainable weaving techniques and use of modern-day technology, we make sure you receive nothing, but the best Himachal has to offer. 

Karze is a brand of all local, fine things from Himachal & unlike a lot of homegrown brands, Karze is run by a local mountain woman. Karze is the brain child of Tusharika Goswami, a daughter of a town called Rampur Bushahr, in Himachal Pradesh. 

Vision 

Our vision is to literally distribute the best of the mountains to the world with love and share the goodness of this region with one and all. We tend to forget that the simplest things are often the truest and that is what we strive to bring to you with our brand offering- unadulterated mountain goodness. The aim is to bring you local food, wellness and lifestyle products from the Himalayas, in their most pure and unadulterated form. With our farm to table & source to box philosophy, we promise you Purity & Authenticity.

We aim to showcase the potential of Himachal Pradesh by creating an online market for Himachali products based on the many exclusive grains, spices, nuts, fruits that grow naturally in this region and lifestyle products, handmade by the artisans of this region. We believe by doing so we can make a difference to the famers & artisans of Himachal who are zealous, follow time tested production practices yet face hardships to reach buyers. We intend to share our local produce & artistry with the world and bring the due recognition and respect to our humble farmers, artisans and the spritely women of Himachal Pradesh. 

Karze for All

The pricing of our products is fair and just, with fair remuneration that’s paid to our farmers for their produce, our women for their services and our artisans on board for their hand-made luxuries. 

 Our pricing is fair & clear keeping in the conscious customer in mind, who is looking for uncompromised quality that’s unmatched and wants to be in the true know of the source of their products. 

 Brand Karze

From the smallest town in Himachal to the largest, Karze brings to you delights from the hills and valleys of Himachal right to your doorstep. 

 When you buy from Karze, you’re not just buying quality produce, but also acknowledging the hard work of our farmers, artisans and women who work with a passion each day. 

 The logo of Karze, represents the beauty & goodness of Himachal Pradesh with the snow-clad mountains, the ever-glowing sun rays, the famous Deodar trees, and the traditional Himachali handloom border pattern.