About Us
Karze - From 11,980 feet to your doorstep
Food | Fashion | Décor
Our Story
Karze came into being early 2021, with the intent to share the best of Himachal Pradesh’s produce, creations, culture and love to the world. Through our online e-commerce channel, we are bringing you inherent artisanal products from every nook & corner of Himachal.
Himachal consists of 12 Districts, and each of them boasts of their individuality. Each of them stands out with their varied cultural traits, specialties and produce. Himachal is a treasure trove of unique produce in terms of fruits, grains, spices, dry fruits, oils and teas. It is also home to timeless handloom luxury clothing and artisanal products that are hand-made and work beautifully with modern day home décor. With the ease of Online shopping now, we Aim to get you access to the mountains at your doorstep & to experience a bit of Himachal with every Karze product, all from the comfort of your home. For long, Himachal had limited reach despite boasting a treasure trove of unique and indigenous products, but not anymore. From Kinnauri Kagzi Badam to Lahauli Pashmina to Gutti ka Tel; With Karze, you get to experience authentic Himachali treasures.
At Karze, Purity and Authenticity is our utmost priority. Our food products are sourced by farmers of the land, and our fruits are hand-picked from orchards in the lush valleys of Himachal. Our jams are also hand-made, and bottled in-house by rural Himachali women who refer to traditional recipes. The range of fabric for our Fashion line, be it Pashmina or Merino wool, all are sustainable, handwoven on traditional handlooms and similarly our home décor collection is also sustainable, handcrafted with centuries old carving techniques. With the help of age old, tested organic farming methods, sustainable weaving techniques and use of modern-day technology, we make sure you receive nothing, but the best Himachal has to offer.
Karze is a brand of all local, fine things from Himachal & unlike a lot of homegrown brands, Karze is run by a local mountain woman. Karze is the brain child of Tusharika Goswami, a daughter of a town called Rampur Bushahr, in Himachal Pradesh.
Vision
Our vision is to literally distribute the best of the mountains to the world with love and share the goodness of this region with one and all. We tend to forget that the simplest things are often the truest and that is what we strive to bring to you with our brand offering- unadulterated mountain goodness. The aim is to bring you local food, wellness and lifestyle products from the Himalayas, in their most pure and unadulterated form. With our farm to table & source to box philosophy, we promise you Purity & Authenticity.
We aim to showcase the potential of Himachal Pradesh by creating an online market for Himachali products based on the many exclusive grains, spices, nuts, fruits that grow naturally in this region and lifestyle products, handmade by the artisans of this region. We believe by doing so we can make a difference to the famers & artisans of Himachal who are zealous, follow time tested production practices yet face hardships to reach buyers. We intend to share our local produce & artistry with the world and bring the due recognition and respect to our humble farmers, artisans and the spritely women of Himachal Pradesh.
Karze for All
The pricing of our products is fair and just, with fair remuneration that’s paid to our farmers for their produce, our women for their services and our artisans on board for their hand-made luxuries.
Our pricing is fair & clear keeping in the conscious customer in mind, who is looking for uncompromised quality that’s unmatched and wants to be in the true know of the source of their products.
Brand Karze
From the smallest town in Himachal to the largest, Karze brings to you delights from the hills and valleys of Himachal right to your doorstep.
When you buy from Karze, you’re not just buying quality produce, but also acknowledging the hard work of our farmers, artisans and women who work with a passion each day.
The logo of Karze, represents the beauty & goodness of Himachal Pradesh with the snow-clad mountains, the ever-glowing sun rays, the famous Deodar trees, and the traditional Himachali handloom border pattern.
Brand Philosophy & Purpose
We Belong to Something Beautiful
Philosophy
We are a conscious consumer Brand that focus on the impact we make. Impact on the land & people we are representing, Impact on the consumer we are catering to & Impact on the Environment we are operating in. We aim at impacting the land & it’s people by Opening markets, avenues & trade opportunities and thus empowering our farmers, weavers & artisans. We intend to make a difference to our customers’ lives by bringing healthy & conscious choices; pure & authentic mountain goodness to their homes. We are conscious not to strain or exploit the abundance of mountain resources which may have an adverse effect on the ecosystem. We are an artisanal brand and all our products are produced /made in small batches with a lot of care & warmth, staying true to the approach followed by our ancestors. Coming from the mountains, we are extremely protective of our environment & it’s flora & fauna, hence ensuring, we follow all ethical, eco-friendly & sustainable practices.
We aim to give back to the land & to the all our sources through various green initiatives, cooperatives and fair pricing.
Purpose
Karze’s purpose is to see the farmers & artisans of Himachal Pradesh celebrated by providing opportunities and opening markets for them to sell their produce & creations. We connect with passionate, hardworking farmers & artisans from every corner of Himachal and partner with them. Gather information on the traditional knowledge, farming practices, weaving techniques, traditional handwork of art & craft and put it out there for the world to see.
We also believe in cultivating a strong relationship with our farmers & artisans. In order to do this, one thing is made clear from the get-go: pay them the sum they deserve for their produce. By doing so, we eliminate the middlemen, and thus the farmers & artisans win!
This ensures purity straight from the source and directly to the consumer. In doing so, the customers win!
Why? Because we can. Because we care!
People
Tusharika Goswami
Founder
Karze is the brain child of Tusharika Goswami, a daughter of a town called Rampur Bushahr, in Himachal Pradesh. Tusharika is an MBA graduate and have worked with several multi-national firms across several metros in India and overseas. Her cumulative experiences & education led her to becoming an entrepreneur by both passion & profession-launching Karze. Tusharika noticed a gap in the easy access & availability of affordable, superior quality, pure local produce and authentic artisanal products in the city and came back to share all that the region of Himachal Pradesh has to offer.
Tusharika returned to her roots to give back to the people of Himachal. It was her long-pursued dream to create a platform to showcase the beauty, goodness & potential of her state Himachal to the rest of the world. A young mother, an entrepreneur and a visionary, Tusharika wishes to reach out to the people across the world and introduce them to some of the state’s finest produce & creations & empower the farmers, artisans & zealous rural women of Himachal.
Rahul Nagpal
CEO
An Entrepreneur, visionary and a true-foodie at heart. Rahul Nagpal spearheads Synergie Hospitality which has introduced several brands from hi-end restaurants, to cloud kitchens and premiere catering services across the country. His expertise in hospitality management comes from a reputed degree at Christ University and over a decade of enriching experience across brands like The Taj Group of Hotels and the Olive Bar and Kitchen, to mention a few.
Rahul also works with several F&B start-ups and has successfully guided and launched a series of top-performing restaurants and bars in the country.
When he’s not talking food, and experiential dining, he’s busy working his skills on his motorbikes, and prefers to unwind with music.
A true visionary, he’s always chasing new dreams and working towards setting new milestones in his space, all while inspiring budding entrepreneurs with his passion and vigor.