We Belong to Something Beautiful

Philosophy

We are a conscious consumer Brand that focus on the impact we make. Impact on the land & people we are representing, Impact on the consumer we are catering to & Impact on the Environment we are operating in. We aim at impacting the land & it’s people by Opening markets, avenues & trade opportunities and thus empowering our farmers, weavers & artisans. We intend to make a difference to our customers’ lives by bringing healthy & conscious choices; pure & authentic mountain goodness to their homes. We are conscious not to strain or exploit the abundance of mountain resources which may have an adverse effect on the ecosystem. We are an artisanal brand and all our products are produced /made in small batches with a lot of care & warmth, staying true to the approach followed by our ancestors. Coming from the mountains, we are extremely protective of our environment & it’s flora & fauna, hence ensuring, we follow all ethical, eco-friendly & sustainable practices.

We aim to give back to the land & to the all our sources through various green initiatives, cooperatives and fair pricing.

Purpose

Karze’s purpose is to see the farmers & artisans of Himachal Pradesh celebrated by providing opportunities and opening markets for them to sell their produce & creations. We connect with passionate, hardworking farmers & artisans from every corner of Himachal and partner with them. Gather information on the traditional knowledge, farming practices, weaving techniques, traditional handwork of art & craft and put it out there for the world to see.

We also believe in cultivating a strong relationship with our farmers & artisans. In order to do this, one thing is made clear from the get-go: pay them the sum they deserve for their produce. By doing so, we eliminate the middlemen, and thus the farmers & artisans win!

This ensures purity straight from the source and directly to the consumer. In doing so, the customers win!

Why? Because we can. Because we care!